Usman J.
Abstract
Marketing of fish can be enhanced by preserving its nutrient, taste, flavor, and value through smoking. This study analyzed the marketing of smoked Cat-fish (Clarias gariepinus) in Numan Local Government Area of Adamawa State, Nigeria. The specific objectives were to estimate the profitability of smoked Cat-fish marketing and determine the marketing margin and efficiency of the marketers. The primary data collected from 60 smoked Cat-fish marketers were analyzed using gross and marketing margins, net income as well as Shephered – Futeral efficiency model. The costs and return analysis and profitability indices indicated that the smoked Cat-fish marketing is an incentive business in the study area with a monthly average gross margin of N75,800 per 40 kg carton, Net revenue of N74,500 per 40 kg carton and a marketing efficiency of 112.30% which indicate that their efficiency is relatively high implying that smoked cat-fish marketing in the study area is efficient. The study recommend timely and immediate circulation of market knowledge among marketers to reduce the level of fluctuation in prices of smocked cat-fish and use their market resources effectively. Government should make credit facilities available to smocked cat-fish marketers to enable them expand their capital and increase their profit margin.